Closing Time: How PR Can Help You Close New Business
Like other businesses in other industries, law firms have business development leaders whose job is to identify and land prospective new clients...
Connecting the Dots: BD, Marketing and PR Need to Work Together
There are time-honored ways of telling a law firm’s story – conferences, one-to-one meetings, networking – and of course social media can...
The One Question Lawyers Love To Ask
At a recent new business pitch I was asked the question that almost always comes up with prospective clients: How quickly will...
Is Your Outdated Bio Costing You Opportunities?
A timely topic or news story is the core of what PR professionals use to secure an. What accompanies that pitch more...
PR Isn’t an Exact Science
Many attorneys think that just because they begin a strategic PR program, clients will immediately flock to their door. It’s just not...
