Connecting the Dots: BD, Marketing and PR Need to Work Together
There are time-honored ways of telling a law firm’s story – conferences, one-to-one meetings, networking – and of course social media can...
Does Your Complaint Tell the Whole Story?
One of my favorite PR assignments is to promote a complaint that a lawyer has just filed in court on behalf of a client....
Why the Media Loves Data
The old adage, “What gets measured gets done,” has never been more true than it is today. We live in a digital...
When to Choose Vanilla Ice Cream over Rainbow Sherbet
I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about...
Hosting an event? Invite a professional photographer
I’ve written a good amount about the changes in the media scene and the practice of public relations that are constantly affecting...
How to Write a Headline That Captures A Reader’s Attention
Clickbait proves the theory that a headline is the most important part of your content. A great headline is the key to...
