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Why Traditional Legal Writing Fails in Content Strategy

  • By Cheryl Bame
  • June 15, 2018
  • Blogging, Blogs, Client Alerts, Content, Journalism
Sometimes, lawyers need to write as if they were journalists. Here’s why. Let’s start with the idea that the “inverted pyramid” is the...
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Why the Media Loves Data

  • By Cheryl Bame
  • February 8, 2018
  • Data, Featured, Journalism
  The old adage, “What gets measured gets done,” has never been more true than it is today. We live in a digital...
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Holding Law Firms Hostage with Sponsored Content

  • By Cheryl Bame
  • April 10, 2017
  • Content, Content Marketing, Journalism
Plenty of legal publications like to write profiles of in-house corporate general counsels. Editors and publishers know their readers are interested in...
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Making the Transition from Media Hack to Law Firm Stooge

  • By Cheryl Bame
  • April 18, 2016
  • Journalism, Media Relations, Public Relations
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions. Just...
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Pitch on Time

  • By Cheryl Bame
  • September 28, 2015
  • Journalism, Media Training, Public Relations
Every reporter can tell pretty much the same story. She gets a breathless call from a public relations person who says she...
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Recent Posts

  • Why Is Your Law Firm Obsessed with Fried Chicken When it Serves Tacos? November 21, 2019
  • Congratulations! You won an award. Now, what can you do to promote it? November 19, 2019
  • Your Firm’s Role in Improving Diversity and Inclusion in Media Coverage November 15, 2019
  • What Your Linkedin Headline Says (and Doesn’t Say) About You? November 11, 2019

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Bame Public Relations gains name recognition for its clients in all the right places and for all the right reasons. We combine the talent and reach of a big agency with personal attention delivered by seasoned professionals in Los Angeles, Denver and New York.

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I can see this happening but it’s a major #PRfail Plus you look trust with a reporter. twitter.com/byJenAMi…

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2:10 PM · April 21, 2022
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@KateCasey @JimClemente would be a fantastic interview.

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5:51 AM · March 5, 2022
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@BrentALang @Variety It is exciting! Congratulations.

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11:07 AM · February 15, 2022
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My favorite comment about the halftime show. Calling my doctor tomorrow. #SuperBowlLVI twitter.com/NedStaeb…

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6:14 PM · February 13, 2022
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Thanks @BookitWithTrent @LosAngelesRMH #SuperBowlLVI twitter.com/BookitWi…

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5:32 PM · February 13, 2022
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@EvolvedTalent Evolved law

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5:49 PM · February 12, 2022
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Great discussion about the use of “on background” not just for #journalists but #PR pros too. twitter.com/JuliaAng…

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8:57 AM · February 10, 2022

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Bame Public Relations gains name recognition for its clients in all the right places and for all the right reasons. We combine the talent and reach of a big agency with personal attention delivered by seasoned professionals in Los Angeles, Denver and New York.
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August 7, 2018
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