Setting Ground Rules for a Reporter Interviews
Most PR people know about setting ground rules for a reporter interview, but most attorneys probably don’t.
The vast majority of the time,...
What to do When You’re Not Happy With the Reporting
All PR people have been in this situation: You work hard to pitch a good story or set up a good interview,...
Why the Turtle Never Wins the Race
There are many times when your law firm is competing to tell the same big story for a shared client. And when...
How to Maximize PR for your Lawsuit
Journalists, virtually without exception, enjoy writing about lawsuits. There are any number of reasons: Lawsuits by their nature involve conflict, and the...
You’re Invited to Promote This
At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to...
Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters
Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C.,...
If Legal Services Were Like Burritos
I get Nation’s Restaurant News’ daily newsletter to monitor what is happening in the food industry which got me thinking about the...
Target media outlets that target your clients
Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones...
When to Politely Decline a Media Request
The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one...
Making the Transition from Media Hack to Law Firm Stooge
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions.
Just...
