Why Is Your Law Firm Obsessed with Fried Chicken When it Serves Tacos?
Nation’s Restaurant News wrote yesterday about Taco Bell jumping on the nationwide “fried chicken craze,” by adding a new product to its menu –...
Your Firm’s Role in Improving Diversity and Inclusion in Media Coverage
Diversity and inclusion is a timely topic in the legal industry and in the media.
In an often-cited 2016 article in the Atlantic, Adrienne...
Setting Ground Rules for a Reporter Interviews
Most PR people know about setting ground rules for a reporter interview, but most attorneys probably don’t.
The vast majority of the time,...
What to do When You’re Not Happy With the Reporting
All PR people have been in this situation: You work hard to pitch a good story or set up a good interview,...
Why the Turtle Never Wins the Race
There are many times when your law firm is competing to tell the same big story for a shared client. And when...
How to Maximize PR for your Lawsuit
Journalists, virtually without exception, enjoy writing about lawsuits. There are any number of reasons: Lawsuits by their nature involve conflict, and the...
You’re Invited to Promote This
At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to...
Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters
Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C.,...
If Legal Services Were Like Burritos
I get Nation’s Restaurant News’ daily newsletter to monitor what is happening in the food industry which got me thinking about the...
Target media outlets that target your clients
Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones...
