The Long-Term Benefits of Investing in Relationships
It is not worth debating who benefits more by having a good working relationship with reporters when you are a PR professional....
The Accidental Journalist: How Blogging Turned into a Journalism Gig
Jonathan Handel, an entertainment attorney in Los Angeles wrote about his experience as a blo"er and now a journalist. He gave me...
Legal Reporter at Ars Technica Talks Good PR
A big part of the being a resourceful PR professional is staying up-to-date on when reporters move jobs as well as what...
Traditional Tactics to Connect with the Media are Still Effective
I had lunch yesterday with a client and an entertainment industry reporter. The reporter, who works for a popular TV network, covers...
Will Your Donation Matter to the Media?
Anniversaries and holidays are often the time of the year when law firms make contributions to their favorite charities. They want to...
There is Great Value in Collaboration
A friend and industry colleague sent me an interview request yesterday. A reporter at a mutual fund publication was on deadline and...
