How to Maximize PR for your Lawsuit
Journalists, virtually without exception, enjoy writing about lawsuits. There are any number of reasons: Lawsuits by their nature involve conflict, and the...
Does Your Complaint Tell the Whole Story?
One of my favorite PR assignments is to promote a complaint that a lawyer has just filed in court on behalf of a client....
You’re Invited to Promote This
At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to...
If Legal Services Were Like Burritos
I get Nation’s Restaurant News’ daily newsletter to monitor what is happening in the food industry which got me thinking about the...
Target media outlets that target your clients
Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones...
When to Politely Decline a Media Request
The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one...
Media Relations is Always in Style
Trends come and go, but strong media relations and a smart strategy is always in style. We are often asked to talk...
Expect Your Internal Memo to Get Leaked
When you write a memo for an internal audience you have to assume that it will be leaked. Above the Law has...
