Congratulations! You won an award. Now, what can you do to promote it?
I often get asked for ideas about what a lawyer can do to promote an award or recognition that he or she...
Closing Time: How PR Can Help You Close New Business
Like other businesses in other industries, law firms have business development leaders whose job is to identify and land prospective new clients...
Connecting the Dots: BD, Marketing and PR Need to Work Together
There are time-honored ways of telling a law firm’s story – conferences, one-to-one meetings, networking – and of course social media can...
Simplifying the Complicated News Release
There has been a lot of discussion among public relations professionals about the value of a press release. I don’t think the...
Why the Turtle Never Wins the Race
There are many times when your law firm is competing to tell the same big story for a shared client. And when...
Developing Law Firm Content like a Hollywood Script
“Law is a talent business, like Hollywood,” said Brian Kiefer, Director of Communications at Seyfarth Shaw LLP, speaking at a webinar June...
You’re Invited to Promote This
At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to...
Sing Your Praises (to Me!)
As a legal PR professional, like any other professional, I want to do my job as well as I can. But, I...
Is PR Ready for AI?
There’s no question that artificial intelligence (AI) is a “New Big Thing,” one of the innovations that is already changing the business...
Persuasive Ideas to Become More Persuasive
Public relations professionals frequently need to persuade others – a colleague, lawyer, vendor or client – to take action. The skills critical...
