How to Write a Headline That Captures A Reader’s Attention
Clickbait proves the theory that a headline is the most important part of your content. A great headline is the key to...
Words to Write By: Practice Group Descriptions
No one ever hired a law firm solely because of the practice group description, but a poor description can drive a prospective...
Managing the Editorial Nomination Process
Managing the incredible influx of nomination requests that any legal PR team receives weekly can be a thankless and daunting task. Last...
Essential Guide to Successful Editorial Nominations
When I started working for law firms in 2001, I never imagined that my typical day would be focused on anything other...
When Bad Legal PR Grammar Ain’t a Bad Thing
Strong written communication skills are the lifeblood of any PR professional in all forms of communication ranging from press releases to blog...
Would You Draft a Legal Brief as Poorly as You Write a Blog Post?
Since blogs are so valuable, it makes no logical sense for lawyers to author them so sloppily. Blogs are an indispensable tool...
How Fresh is your Content?
We love to repurpose content but it’s become more apparent that publications, whether legal or business, want it to be original. An...
Writing Advice for Lawyers
I review a lot of articles, bios, client alerts, news releases, and blog posts for lawyers. Since I have a journalism background...
