Setting Ground Rules for a Reporter Interviews
Most PR people know about setting ground rules for a reporter interview, but most attorneys probably don’t.
The vast majority of the time,...
What to do When You’re Not Happy With the Reporting
All PR people have been in this situation: You work hard to pitch a good story or set up a good interview,...
Why the Turtle Never Wins the Race
There are many times when your law firm is competing to tell the same big story for a shared client. And when...
Target media outlets that target your clients
Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones...
When to Politely Decline a Media Request
The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one...
Making the Transition from Media Hack to Law Firm Stooge
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions.
Just...
Facts are boring. Stories are Compelling.
The human mind is constructed for telling and listening to stories. It’s just how our brains work. We are hard-wired in that...
Media Relations is Always in Style
Trends come and go, but strong media relations and a smart strategy is always in style. We are often asked to talk...
Your News Junk is Clogging the Drain
Do you wonder why a reporter is not getting back to you about a great story you pitched? It’s probably because the...
Why Deadlines Matter
Any legal PR person knows why deadlines matter and the importance of understanding deadlines come in many different forms. Just three examples...
