Closing Time: How PR Can Help You Close New Business
Like other businesses in other industries, law firms have business development leaders whose job is to identify and land prospective new clients...
Connecting the Dots: BD, Marketing and PR Need to Work Together
There are time-honored ways of telling a law firm’s story – conferences, one-to-one meetings, networking – and of course social media can...
Unexpected PR Advice for Lawyers from a General Counsel
It’s a gift when an outside lawyer can hear directly from the client what they value most. Noel Elfant, Vice President and...
Developing Law Firm Content like a Hollywood Script
“Law is a talent business, like Hollywood,” said Brian Kiefer, Director of Communications at Seyfarth Shaw LLP, speaking at a webinar June...
You’re Invited to Promote This
At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to...
You’re Hired! Finding the Right PR Talent
It is no longer enough to be a hard worker and team player. The skills valued by PR professionals and their bosses...
Making the Transition from Media Hack to Law Firm Stooge
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions.
Just...
The One Question Lawyers Love To Ask
At a recent new business pitch I was asked the question that almost always comes up with prospective clients: How quickly will...
Demonstrating Your Value and the Value of PR
The New Year is inevitably a time of reflection for every industry. In the NFL, the first Monday after the regular season...
The Long-Term Benefits of Investing in Relationships
It is not worth debating who benefits more by having a good working relationship with reporters when you are a PR professional....
