How Article Headlines Attract and Mislead Readers
I have written in the past about the importance of headlines for articles or blog posts because they influence whether someone will go beyond the...
Why Traditional Legal Writing Fails in Content Strategy
Sometimes, lawyers need to write as if they were journalists. Here’s why.
Let’s start with the idea that the “inverted pyramid” is the...
When to Choose Vanilla Ice Cream over Rainbow Sherbet
I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about...
So What? How to Write Client Alerts That Get Read and Get Results
When you are writing or editing a client alert, have you asked yourself, “So what?” That is the first question you should...
Words to Write By: Practice Group Descriptions
No one ever hired a law firm solely because of the practice group description, but a poor description can drive a prospective...
Would You Draft a Legal Brief as Poorly as You Write a Blog Post?
Since blogs are so valuable, it makes no logical sense for lawyers to author them so sloppily. Blogs are an indispensable tool...
If You Can Get The Content for Free, Why Pay For It?
If you can get the content for free, why pay for it? At least this is the underlying sentiment coming out of...
