If You Can Get The Content for Free, Why Pay For It?
If you can get the content for free, why pay for it? At least this is the underlying sentiment coming out of...
There is Great Value in Collaboration
A friend and industry colleague sent me an interview request yesterday. A reporter at a mutual fund publication was on deadline and...
Why Are You Writing That Client Alert? The News Is Old.
The Obama administration recently announced a one-year delay of the “shared responsibility payment” penalties and other reporting requirements under the Affordable Care...
How to Get Ranked on a Daily Journal List
Yesterday, I gave you tips on how to get ranked in Chambers USA based on comments by Laura Mills, editor of Chambers...
Directories, Rankings, and Accolades: What you need to know
Directories, Rankings and Awards are the cause of massive headaches for the marketer and PR processionals who are responsible for developing them,...
Social Media Solidifies Client Relationships
I have a client who is extremely active on social media. She maintains a well-read blog, posts regularly on Linkedin and Twitter...
Writing Advice for Lawyers
I review a lot of articles, bios, client alerts, news releases, and blog posts for lawyers. Since I have a journalism background...
Where is your network when you need it?
News broke last week of 65 people let go from Patton Boggs. Whenever I see news of layoffs or hear of someone...
Social Media is Like a Police Scanner in a Newsroom
Not much more can be said about journalists’ use of social media that has not already been reported. We know it has...
Relating to the Public: The Customer Service/Customer Loyalty Connection
I can’t tell you how many times I have called a receptionist at a law firm and the person on the other...
